PWR!Brand

Parkinson Wellness Recovery | PWR! Logo and Verbiage

Both the Parkinson Wellness Recovery or the PWR! verbiage can be used as a standalone or in conjunction. The acronym PWR! must always include the exclamation point (!) at the end of the word. When specifically referring to Parkinson Wellness Recovery use of the www.pwr4life.org website must be included next to, or somewhere within, the text for all print materials and/or hyperlinked if used through electronic media.

Exercise4BrainChange^® Logo and Verbiage

The Exercise4BrainChange^® logo can ONLY be used as reference to the foundational principles of the PWR! Program. Additionally, the PWR! logo must be included before the words Exercise4BrainChange^®. Exercise4BrainChange^® can NOT be used as stand alone logo. The registration mark (®) MUST be included with no spacing in the logo.

PWR!Moves^™ Logo and Verbiage

The use of the PWR!Moves^™ logo may only be used if you have trained a PWR!Workshop. An individual who has attended a PWR!clinician or PWR!fitness Training Workshop and received a certificate of completion will be able to refer to themselves as a PWR!Moves^™ Trained Therapist or PWR!Moves^™ Trained Instructor (OR PWR!therapist or PWR!instructor [see below]) and will be able to enroll in the website database as a PWR!Consultant for patient and physician referrals (www.sandbox.acghosting.com/newsite/consultant) Additionaly, use of the official logos associated with their specialty can be used on websites, buy effexor uk brochures, business cards, etc to identify yourself as having attended a pwr!Workshop. Use of the registered trademark (™) MUST be included after the PWR!Moves^™ logo with no spacing in the logo. The word “Moves” can not be used as a stand alone when referencing PWR!. At no time may you refer to a “Moves” class.
There is no certification attached to completing a PWR!Workshop at this time so do not use that terminology in your materials.

PWR!therapist, PWR!instructor Logos

An individual who has attended a PWR!clinician or PWR!fitness Training Workshop and received a certificate of completion will be able to refer to themselves as a PWR!therapist or PWR!instructor and will be able to enroll in the website database as a PWR!Consultant for patient and physician referrals (www.sandbox.acghosting.com/newsite/consultant).
PWR!therapists and PWR!Instructors may also use the official logos associated with their specialty, respectively. These logos can be used on websites, brochures, business cards, etc to identify yourself as a PWR!Consultant or as a PWR!therapist or PWR!instructor that has completed the 2-day training workshop, and that you have been trained to implement treatment plans or community programming that adheres to research-based techniques shown to optimize learning, brain health, and function.

Dr. Farley Verbiage and Reference

When referencing the works of Dr. Farley it is imperative that her respective title(s) be included.

Sample Marketing Text

YOUR NAME exercise classes apply the Basic 4 | PWR! Moves^™, created by neuroscientist, Dr. Becky Farley, to directly address the motor and cognitive issues through 4 foundational movements established as the building blocks of FUNction. This class is designed to increase balance, flexibility and posture, improve gait and prevent falls. Research has proven that when implemented correctly, exercise can slow the progression of many key Parkinson’s related symptoms and greatly improve the quality of life for people with Parkinson’s disease.

YOUR NAME exercise class teaches Exercise4BrainChange^® techniques utilizing the foundational principles of PWR!Moves^™ to target the motor and non motor symptoms of Parkinson disease that interfere with everyday movement (rigidity, bradykinesia, incoordination, and automaticity). Created by Dr. Becky G. Farley, PWR!Moves^™ are the building blocks for everyday movement and performed with large amplitude, high effort, and attention to action in multiple postures. This PWR! model also integrates other essential research-based exercise components to optimize brain health and learning, and to better address all the motor, cognitive, and emotional symtoms of PD.

PWR!therapists or PWR!instructors Make FUNction Exercise^™ by training an attentional focus on high effort for optimal large amplitude FUNctional movements. PWR!Moves^™ target different PD-symptoms that interfere with everyday movement (rigidity, bradykinesia, incoordination, and automaticity) by varying the conditions of practice to require rhythmical sustained effort, repetitive effort, or sequenced movements while learning to divide attention for common dual motor or cognitive tasks. PWR!Moves^™ are a standalone exercise program, but they can be implemented into ANY exercise program for greater benefit.

Use of PWR!s registered and trademark-protected materials in a way that confuses or misleads others may be considered infringement and a violation of the Lanham Act, federal statute 15 USC § 1051. Failure to reference the works of Dr. Becky G. Farley and/or Parkinson Wellness Recovery can constitute infringement of copyright laws U.S.C. § 506(a) and 17 U.S.C.A. § 101. If misuse of PWR! copyrighted and trademark logos are found and/or if Dr. Farley and Parkinson Wellness Recovery works are not cited when appropriate, PWR! will pursue an injunction against further infringment and monetary damages when applicable.